本文介绍了亚马逊卖家如何通过邮件沟通的方式与买家互动,增加产品评论和评价。文中分享了一些常用的邮件模板,同时还介绍了某知名跨境电商品牌的独特做法,可供其他卖家参考借鉴。

亚马逊平台只允许卖家通过电子邮件的形式联系买家,当我们知道了如何联系买家后,不管是联系买家解决产品质量问题,还是询问买家对产品是否满意,对一些经常使用的邮件,使用邮件模板可以提高运营效率。在新产品测评的各种方式上,联系Top Reviewer(最佳评论者)的方式现已不再可行,因为在2016年10月这种方式已被亚马逊禁止。但是卖家需要清楚,亚马逊不允许免费赠送产品换取评价,但不会禁止买家真实购物下单,所以使用邮件沟通的方法很重要。

以下是一些常见的邮件模板供参考:

1. 给Top Reviewer发邮件的模板:

Dear XXX,

Do you want one set Silicone Cooking Utensil? If you want please response me.

This is link for your check: http:XXX(亚马逊产品超链接)

If you don't want, Really sorry for disturb. Thank you so much for your time. Have a nice day!

2. 参加秒杀活动买家的邮件模板:

Dear XXX,

Did you get your XXX? This product we did big discount for more response.

Thank you for choose us, we are so lucky.

If it is not trouble, could you leave a review on this product page? http:XXX(亚马逊产品超链接)

Your review would encourage me do better and help more person to do right choice.

If it has any problem, please remember to send email to us, I will resolve for you within 24 hours.

Thank you so much for your time. Have a nice day!

3. 正常渠道购买买家的邮件模板:

Dear XXX,

Did you get your XXX? This tablecloth will show great taste of the hostess.

When you clean, please XXX.

Hope you would love it.

If it is not trouble, could you leave a review on this product page? http:XXX(亚马逊产品超链接)

Your review would encourage me do better and help more person to do right choice.

If it has any problem, please remember to send email to us, I will resolve for you within 24 hours.

Thank you so much for your time. Have a nice day!

此外,我们还介绍了某知名跨境电商品牌的独特做法,他们利用官网注册、社交媒体关注等方式,获取买家的联系方式,进行二次营销和新产品开发,值得其他卖家参考。

FAQ:

Q: 亚马逊是否允许卖家免费赠送产品换取评价?

A: 不允许。亚马逊禁止卖家免费赠送产品换取评价,但不会禁止买家真实购物下单。

Q: 如何联系Top Reviewer进行产品测评?

A: 联系Top Reviewer进行产品测评的方式已被亚马逊禁止,卖家需要寻找其他合法的方式进行产品测评。

Q: 亚马逊卖家如何获取买家的联系方式进行二次营销?

A: 可以通过官网注册、社交媒体关注等方式获取买家的邮箱等联系方式,进行二次营销和新产品开发。但需要注意合规性。