[Introduction]

As an Amazon seller, improving your product ranking and conversion rate is a top priority. However, many sellers often fall into misconceptions and use inappropriate methods to optimize their Amazon listings. In this article, we will share four valuable tips to help you enhance your Amazon ranking and conversion.

1. Remember Your Platform is Amazon

When sellers start optimizing keywords for their Amazon products, they should know who their audience is. Many sellers mistakenly try to create an integrated search engine optimization (SEO) plan for both Google and Amazon. It's important to note that different search engines have different requirements. Google's optimization strategies may not necessarily apply to Amazon. Therefore, when optimizing for the Amazon platform, you must pay attention to Amazon's specific attributes and user behavior. For instance, when users search on Google, they tend to look for information about products, services, or general knowledge. Amazon shoppers, on the other hand, are searching for specific products they want to purchase. These audiences have different behaviors, so you should focus solely on your Amazon audience. You must consider how your Amazon audience searches for products like yours. How can they find your products?

2. Use Only Relevant Keywords

When selling products on Amazon, your goal is to convert. Selecting the best keywords to drive valuable traffic is crucial. When choosing keywords, please use only those that are relevant to your product listing. Some sellers try to combine irrelevant keywords with high search volumes to connect with more people, hoping to get some conversions from the large influx of traffic. However, this setup is problematic, and the Amazon platform will penalize accounts with irrelevant keywords, so you won't see more conversions.

3. Avoid Subjective Keywords

When selecting keywords for your listings, you may think it's a good idea to include some keywords that make your product sound better than others. For example, you might say this is the "best-selling book of 2022." On Amazon, sellers should avoid using these subjective keywords. These keywords are subjective because they are often based on opinions. Steer clear of using keywords like "amazing" or "fantastic." Some buyers may purchase your product, thinking it's alright. Anyone can claim their product is the best. In reality, people on Amazon are not searching for the "best" brush. They are more likely to search for phrases like "curling brush" or "detangling brush." In general, sellers should focus on descriptive keywords to describe their products and avoid subjective keywords. Reviews will help showcase the benefits and popularity of the seller's products.

4. Use Amazon-Specific Keyword Tools

When trying to find keywords for your Amazon product listings, please use Amazon-specific keyword tools.

These are the four tips we've shared with sellers to improve their Amazon rankings. We hope this information is helpful for your store operations. Lianlian Cross-border Payment has always been attentive to every little detail for sellers, and we will continue to provide related articles to help sellers operate more effectively.

【Image Insertion】

FAQs:

Q: Can I list products on Amazon without a brand?

A: Yes, you can list products on Amazon without a brand. However, having a brand can help your products stand out and increase their credibility.

Q: How do I set up my Amazon account's backend and information settings?

A: The backend and information settings on your Amazon account include aspects like your business information, payment settings, shipping preferences, and product listings. Properly configuring these settings is crucial for the smooth operation of your Amazon store.

Q: What types of maternity and baby products are typically exhibited at the Canton Fair?

A: The Canton Fair (China Import and Export Fair) features a wide range of maternity and baby products, including strollers, car seats, cribs, baby clothes, feeding accessories, and toys. These products showcase the latest trends and innovations in the infant and childcare industry.