[简介]

Shopee, the leading e-commerce platform in Southeast Asia, offers a comprehensive suite of tools to help merchants maximize their marketing efforts. In this article, we will delve into the "Marketing" tab within the Business Insights section, exploring the various marketing-centric features and how they can benefit your Shopee store.

[正文]

The "Marketing" tab in Business Insights provides merchants with a detailed overview of their marketing performance across the different Marketing Centre tools. These tools include:

1. Discount Promotion: Manage and track the performance of your promotional discounts.

2. Bundle Deal: Analyze the effectiveness of your bundled product offerings.

3. Follow Prize: Monitor the engagement and impact of your follower-based incentives.

4. Voucher: Gain insights into the redemption and performance of your digital vouchers.

5. My Shops Flash Deals: Evaluate the success of your limited-time flash sale promotions.

6. Add-on Deal: Understand the impact of your supplementary product deals.

By leveraging the data and insights provided in the "Marketing" tab, merchants can make informed decisions to optimize their marketing strategies and drive increased sales and customer engagement on the Shopee platform.

[常见问答]

Q1: How can I access the "Marketing" tab in Business Insights?

A1: To access the "Marketing" tab, log into your Shopee merchant account, navigate to the Business Insights section, and select the "Marketing" tab from the menu.

Q2: What type of data and insights can I find in the "Marketing" tab?

A2: The "Marketing" tab provides a comprehensive overview of your marketing performance, including metrics such as sales, redemption rates, customer engagement, and more, across the various marketing tools available on the Shopee platform.

Q3: How can I use the insights from the "Marketing" tab to improve my Shopee store's performance?

A3: The data and insights provided in the "Marketing" tab can help you identify which marketing strategies are most effective, where you can optimise your efforts, and make data-driven decisions to improve your overall sales and customer engagement on the Shopee platform.