近年来，全球能源转型、气候目标行动加快,市场对于新能源产品的需求不仅局限于工业级消费,海外消费者也越来越关注环保和电力需求场景,呼吁和寻求更多高性价比的新能源消费品。作为一家早在2010年就跟随eBay平台发展的全球消费级新能源领域的头部创新品牌——RENOGY如果新能源,凭借对用户需求的深度洞察和持续的产品迭代,已经在eBay平台上实现了数亿美元的全球销售。这无疑为新能源行业从工业品向消费品的转移提供了很好的商业样本。对于DTC电商卖家来说,抓住这个市场机遇,进行绿色新能源产品布局,或许也能在新能源市场闯出一番天地。

Energy crisis and the global "dual-carbon" trend have fueled the rapid development of the new energy market, and the global DTC e-commerce new energy track is experiencing high-growth. At this stage, the public's cognition of new energy is mainly concentrated on energy types such as solar, wind, and small hydropower. In recent years, overseas consumers' demand for new energy products has continued to rise, and solar-related products have been widely welcomed. Data shows that since 2021, the search volume for new energy on the eBay platform has been on the rise, and the search volume for solar-related products such as solar panels, inverters, lithium batteries, and storage batteries has experienced a new round of growth at the beginning of this year.

RENOGY, the leading innovative brand in the global consumer-grade new energy field that has been following the eBay platform since 2010, has been continuously deepening its brand moat, and its omnichannel sales have now exceeded the billion-dollar mark. This year, it is selling hot on the eBay platform with a growth rate of over 100%.

According to the introduction, RENOGY focuses on providing new energy independent power supply systems from 0.1 degrees to 20 degrees, with product lines including outdoor portable power supplies, off-grid solar independent power supply systems, RV-dedicated power systems, home power systems, and other new energy consumer goods, which are widely used in scenarios such as RV travel, outdoor camping, and home emergency situations with no or unstable power supply.

What makes RENOGY's global sales on the eBay platform skyrocket? We interviewed Michelle, the global DTC business leader of RENOGY, which may provide some inspiration for online sellers to boost global sales of new energy products.