在外贸业务中,邮件是与客户沟通的主要方式之一。如何写出吸引客户的邮件,是每个外贸从业者都需要掌握的技能。本文为您提供了几个实用的外贸邮件模板,希望能为您的外贸业务带来帮助。

开发篇一:针对新客户开发

主题:Re: New Supplier Offer for XXX From XXXXX/ Name+Date

Dear XXX,

We manufacture XXX products. I believe our price will be cheaper at least 10% than your current supplier for the same quality products.

Free samples and E-catalog will be provided if needed.

Email me or just call me directly to talk more. Thank you!

Best Regards

XXXXXX

个人评论:

1. 简短,客户一目了然,不会耽误客户时间阅读。

2. 主题"New Supplier"吸引。

3. 价格吸引,不管是真的还是假的,客户可能会联系。

4. 免费样品和目录吸引。一般客户对免费样品和目录会感兴趣的,发给对的人,基本上会回复。

开发篇二:针对联系过的老客户开发

主题:Re: New Offer for XXX From XXXXX/ Name+Date

Dear XXX,

Long time no your news. How are you doing these days? Hope everything goes quite well with you.

Is there any inquiry about cloths, Gloves, Wrist/heel straps, Mat, Sticky mat, Chair, Tapes and some other Products ? We would like to send you free samples for most of our products. Kindly please contact us if you are interested in them.

By the way, The price for some of products you inquiried was updated. Please email me back if you need to know the new price.

Thanks in advance and have a nice day !

Best Regards

XXXXXX

个人评论:

1. 简短,可能感兴趣的产品加粗显示,不会耽误客户时间阅读。

2. 主题"New Offer"吸引。

3. 免费样品吸引。

4. 新价格吸引(自己随便改改价格)。

报价一：标准邮件报价(针对第一次报价客户)

主题:Offer+Product Name from +Company Name/ Your Name+Date

Dear XXX

Thanks very much for your inquiry and interesting in our products. This's XXX,sales manager from XXXXX, manufacturer of XXX and some other products in China. Here in following is our best offer based on EX-W Terms.

1) Item: Cleanroom Mat

2) Size: Width 1.0m*Length 10m*T2mm

3) Unit Price: USD86.3/Roll based on EX-W

4) Lead time: 2-3 weeks

5) Payment Terms: T/T in advance

6) Packing: Standard Export Packing （或者写具体的产品包装）

By the way XXX（客户名字）, Do you need samples to test ? Our samples are available for free of charge for your evaluation. Your positive early reply will be highly appreciated and thanks in advance.

Best Regards

XXXXXX From XXX

个人评论:

1. 标题多次提到公司名和自己的名字,让客户记住你,这一点在后期邮件跟进中会起到非常大作用。

2. 第一段再次提到公司名和自己的名字,并且Manufacture后面即使不是你们生产的,也可以这样写,因为客户希望你是manufacturer。

3. 正文报价简洁,明了,价格可以加粗,很多外面人,包括一些老外贸业务员经常在报价中忘记报运费条款和付款条款,如果这个没有写,客户会再次邮件问你,这样就加长了谈判时间。

4. 最后有一个勾引,就是样品勾引,记住,每一份封邮件给客户,一定要有一个问句或者选择句,这样可以牵着客户的鼻子走。而不是让客户牵着你的鼻子走。

报价二:快速报价(针对新客户)

主题:Re: Offer gloves From XXXXX Manufacturer/NAME+DATE

Dear XXX

Thanks very much for your inquiry and interesting in our products. This's xxx from XXXXX.We are a leading manufacturer of xxx in china.

With quantity of 10,000pcs of .Our best price is USD0.69/pairs,EX-W Terms,Lead time of 1-2 weeks.

By the way,XXX,Our samples are available for free of charge for your evaluation if you like.Awaiting for your feedback and thanks in advance.

Best Regards

XXXX

个人评论:

1. 标题提到公司名和自己的名字,让客户记住你,这一点在后期邮件跟进中会起到非常大作用。

2. 第一段再次提到自己的名字和公司名字,让客户记住你。

3. 正文报价简洁,条款齐全。

4. 第三段中呼唤客户的名字,让客户感觉到亲切,提到样品,直接从报价提到样品。

邮件跟进篇

Subject:Re: Follow up Offer gloves From XXXXX Manufacturer

Dear

This is xxx,sales xxx from XXXXX,manufacture of xxx. We appreciated your enquiry about xxx via Alibaba dated on xxxx.

I am writing to ask if you have received my quotation? Now I am sending it again as below. Hope you could spare your time to check if the price is workable for you. Awaiting for your feedback and thanks in advance.

Best Regards

XXXXX

个人评论:

简单跟进,问题在于这份邮件什么时候发,我一般是报价后客户上班1-2小时后跟进。如果没有回复,我会再次邮件跟进一下。如果客户还没有回复,我会电话跟进。即使你口语不好,或者客户说的你听不懂,你只要清楚的介绍:"This is XXX speaking from XXX company. Could you please check your email and give me a reply?"

总之,邮件跟进是关键,不断的跟进,一份订单下来一般需要7-11次跟进报价。不同的产品,不同的客户在跟进上面要下功夫。报价后,如果没有回复,没有电话,跟进信一定要频繁。还可以用不同的邮箱去跟进。