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作为外贸从业者,面对客户涨价问题,确实是一个头疼的难题。汇率变动是客观存在的,作为卖家我们必须与客户沟通调整价格。本文将为大家提供一些应对思路和邮件模板,希望对你们有所帮助。
能跟客户谈涨价的,肯定都是老客户。对于新客户,可以直接报出调整后的价格。汇率变动是客观存在的,并非今天才发生,所以需要跟客户说明。最近美元兑人民币汇率大幅下跌,挤压了我们的利润空间,这是我们跟客户谈涨价的根本原因。
我们要弄清楚客户是如何看待汇率变动的。客户其实并不关心汇率怎么变,他们只关心能否接受我们给出的价格。因此,我们必须客观地向客户证明汇率下跌是真实存在的,可以给客户推荐一些汇率网站,如 https://www.xe.com/currencycharts/?From=USD\u0026To=CNY。
既然我们要跟客户说明调价,那么必须遵循公平原则。我们可以跟客户商定,当汇率波动在0.3左右时,就重新报价。如果汇率低至6.1,我们上调价格;如果高至6.7,我们下调价格。这样既照顾了自己的利益,也体现了对客户的公平。
即使我们提出了公平的调价方案,也可能会遇到客户不愿意接受的情况。这时就需要运用感情因素,跟客户解释我们一直在等待汇率回升,却还是不可避免地亏本。我们是老客户了,希望你能理解我们的处境。
第一封邮件:
```
Hi Sir,
Hope everything is going well.
I am not sure you take notice of the exchange rate, USD/RMB exchange rate has been falling, down to 6.4 now, you can see that in the currency website: https://www.xe.com/currencycharts/?From=USD\u0026To=CNY.
USD/RMB exchange rate fall, that means our profits are decreasing, or even losing money. It's so frustrating.
In this regard, we have come up with a solution that is fair to both of us: based on the current exchange rate, if the exchange rate fluctuation value exceeds 0.3, we will adjust the offer. In other words: if it goes as low as 6.1, we will increase the price; If the price is 6.7 higher, we will reduce the price for you.
What do you think of this solution? Any ideas are welcome to communicate.
Best wish,
Lica Huang
```
第二封邮件:
```
Hi Sir,
Have a good day.
The loss caused by exchange rate changes should not be borne by any of us, but it exists objectively and affects our cooperation, so we cannot ignore it.
As you see, the exchange rate has been falling for several months, but we have never raised the price with you because you are our old customer and we hope to not disturb you as much as possible.
Our peers, that is, other suppliers, have raised prices with their customers last month, and we have been waiting for the exchange rate to rise, because in this case, we will not increase the price, but unfortunately, the exchange rate is still falling.
In desperation, we consulting with you. Our proposal is fair to both parties, and we hope you will consider it again. Thank you.
Thanks my dear sir. hope we can have a good and long cooperation.
Your friend,
Lica Huang
```
