不同国家客户的开发信模板，提高回复率的关键

从事外贸行业的小伙伴经常会接触到开发信,但开发信写得不好往往回复率较低,这就影响了开发客户的效果。不同国家的客户有着不同的习惯和喜好,外贸人必须了解各国采购商的特点,针对性地撰写开发信,才能提高回复率,增加订单。

今天我们来分享一下,针对五大洲客户的开发信撰写要点及需要注意的问题。

01 北美国家的客户

注意事项：

开门见山,简单明了

• 态度认真,注重时间观念

• 使用企业邮箱,交流使用 "we" 代替 "I"

• 喜欢使用 PayPal 作为支付工具

开发信模板:

Hi, Mr. XXX，

Have a nice day!

Quality is life, customer first!

XXX Co., Ltd have 16 years experience in some product (your product), Our market is AMERICA. Our core competencies are * and *. Our sales pitch is WITH US YOUR MONEY IN SAFE YOUR BUSINESS IN SAFE.

WISH TO BE your honest dealer and trustworthy supplier in China. We can accept payment by PAYPAL. (The easy way to pay money for American customers)

Just contact me. I am always waiting for you.

Thanks \u0026 Best regards

Kim

02 欧洲国家的客户

注意事项:

严谨,追求质量,关注细节,崇尚契约

• 注重时间观念,讲究效率

• 喜欢能带来安全感的供应商

• 需要证书证明和售后质量保证

开发信模板:

Hi XXX,

ABC Co., LTD is Product Business Model in China. We had the honor to service the 2nd big distributor / XXXX Company in UK; XXXX Company in USA; XXXX Company in Dubai; All our items are coming with certification and we have special team work for after sales service. We are ready for signing contact with you in case you need it, as honest dealer we never crook our customers (安全感).

(TIME IS MONEY) for you and for us. So we have professional production line and staff who are making nice quality in short time. (质量、时间)

Attachment is new items and some information about our best seller, our factory and certificate, I hope we can have long term business with you in the near future.

Thanks \u0026 Best regards!

Kim

03 中东客户

注意事项:

喜欢大写+简单英文

• 喜欢内容详细的邮件

• 产品最好配有图片和说明书

• 喜欢价格低的产品,喜欢品牌

• 属于慢热型

开发信模板:

Dear XXX,

BEFORE READING MY EMAIL, PLEASE BE SURE THAT I AM REALLY HOPE WE CAN BE FRIENDS EVEN WE DONOT HAVE ANY BUSINESS. (首先用一种舒缓的感觉拉近与客户间的距离) Our ABC COMPANY have 10 years Professional experience in Middle EAST Market, We have served many biggest company around the world such as A公司，B公司，C公司etc. (客户鉴证显示公司实力和产品质量) and we are top in condensation and addition cured PRODUCT filed.

We trust you will like our quality and our service. We can offer you very perfect price and very nice quality. And also we sign contact with you be more safe. And we can full refund money back to you if there is any quality problem. We trust that with us your money will be in safe and your business will be in safe. As quality is our culture, so we hope you give us a chance to serve you and we believe that you will be happy with us. I send you some of our best seller data sheet. Please check it follows.

Contact me if you need any help in China, and please remember I really hope we can be good friends even you don't do business with us, please remember this is Kim.

Thanks \u0026 Best regards,

Kim

04 南美国家的客户

注意事项:

不妥协,坚持己见

• 喜欢简单的英文表达

• 喜欢分期付款、被提问的方式、免费样品

• 很注重售后服务和产品的耐用性

• 喜欢欧式的和有CE认证、OEM的

开发信模板:

Hi Dear XXX,

Are you interested in saving some money? Are you interested in good quality and nice price? And are you interested in small order with fast delivery? （提问的方式投其所好）

So please let you know we can offer all this for you, ABC product is the TOP product factory in China more than 10 years. Below is our best seller, please check it. Any interested, more information \u0026 FREE SAMPLE(免费样品投其所好) will be provided for you reference.

Hope to hear from you soon. Good Business Start Here!

Thanks \u0026 Best regards

Kim

05 澳洲国家的客户

注意事项:

认真爽快,乐于交朋友

• 讨厌喜欢吹嘘和炫耀的人

• 价格应低于当地生产的同类产品

• 要有长期保证产品质量和交货及时的能力

• 接受小批量订货

开发信模板:

Dear Mr XXX,

It's really my pleasure to write this email and I hope even we don't do business we can be good friend, as we really like Australian people so much, as you are very nice, friendly and honest in your life and business, so I hope we can be friend, my name is Kim form ABC PRODUCT professional manufacture in China. And we got your information from Alibaba.

We trust that our quality and price will give you an edge over your competitors. So hope we can have a long term business with you. Below is our best seller PRODUCET. Please check it. I hope you like any of them, and feel free to contact me if there is any help I can do for you here in China as really hope we can be friend even without business.

Hope to hear from you soon.

Thanks \u0026 Best regards,

Kim

总之,针对不同国家的客户特点,外贸业务员可以根据这些模板,做适当的修改和完善,写出有针对性的开发信,以提高回复率,增加订单。