随着黑五即将到来,许多卖家都在寻找最后的营销手段。其中,邮件营销是最后的"杀招"。但是要想让邮件营销成功,关键在于标题的设计。一个吸引人的邮件标题,可以显著提升打开率和点击率,从而带来30%以上的转化率提升。

在黑五、网一等重要购物季,以下是一些优秀的邮件标题案例,供大家参考:

感恩节标题:

1. With a side of gratitude for our pets — Pet Smart

2. Wines That Go With Turkey (And All The Sides) — expressions of the vine

3. Happy Thanksgiving. Hot discount one week only. — Book keeping

4. Most Commonly Forgotten Thanksgiving Items — Fresh Direct

黑色星期五标题:

1. Mystery Sale – How Much Will You Save — Forever 21

2. Don't wait 'til tomorrow! Take up to 50% off our most popular inventions right now. — Quirky

3. FOMOBF: Fear of Missing Black Friday. The time is now. — Lucky Brand

4. Save 40% at our Black Friday Savings Event — Rockport

5. If You Open One Email This Black Friday… — Steve Madden

网络星期一标题:

1. Buy One, Get One Free Continues with Cyber Monday — EyeBuyDirect

2. Take a break from Cyber Monday, have some Taco Bell — Taco Bell

3. Hurry, Only Hours Left for Cyber Monday Savings! — Sports Authority

4. Save big for Cyber Monday – give the gift of family — Ancestry.com

5. The $50 we owe you… — Urban Outfitters

星期二回馈日标题:

1. $25 provides 100 meals — The St. Louis Area Foodbank

2. Plant 5,000 native trees to help wildlife — The National Wildlife Federation

3. There's a sea lion pup who wants you to open this email — Oceana

4. Why the Cheerleaders Shaved Their Heads — LIVESTRONG Foundation

5. We cannot stop Alzheimer's without you — UsAgainstAlzheimer's

此外,文章还给出了一些更具实际性的邮件标题模板,供大家参考。希望对您的营销策略有所帮助,祝黑五爆单!