As the familiar melodies of "Jingle Bells" fill the air, the annual Christmas season is upon us. As the most important Western holiday, Christmas sparks a wave of marketing campaigns every year, with brands eagerly preparing innovative ideas to stand out.

Trend Hunter has compiled 10 Christmas marketing cases from 2023, covering a range of creative formats, from short films and offline events to co-branding innovations. Whether they soar to new heights or tug at the heartstrings, these cases aim to inspire your festive marketing efforts.

01. Tagi. × 3CE: i-Merry Christmas Countdown Gift Box

02. John Lewis: "Snapper: The Perfect Tree"

03. KFC: Dual Approach with Pot and Toys

04. Amazon: "Joy Ride"

05. Luckin Coffee: Tom and Jerry Christmas Comeback

06. Coca-Cola: The World Needs More Santas

07. DIOR: Christmas Tree Sparks Photo-Taking Craze

08. Apple: "Fuzzy Feelings"

09. Heytea: Loopy Christmas Collaboration

10. Blank Me: "Think of Something, Do It"

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At a time when the entire country is experiencing a widespread drop in temperature, the warmth and affection brought by the Christmas season make the cold a little more bearable. Each holiday may have its own form, but the key lies in how brands convey their values and connect with consumers through their preferred channels.

Whether it's offline activities or video ads, the priority is to deliver the brand's message in a way that resonates with consumers and sparks their emotional connection.