马上就要迎来2021年的圣诞节了!对于大多数的国外客户而言,圣诞节在他们心中有着非常重要的意义。同样,圣诞节可是一个"撩"客户的大好时机,让你有机会催促迟迟不下单的客户下单,激活那些一直不回复的客户,快速促成年末订单!

在欧美国家,圣诞节是一个普天同庆,人人皆欢乐的日子。与此同时,这个阶段对于外贸人来说工作反而加重了。那么,外贸人在圣诞节前需要做哪些工作呢?

1. 把客户的国家进行归类整理,了解哪些客户会过圣诞节。

2. 分清楚哪些客户过圣诞节后,发送圣诞祝福,合理规划发送时间。

3. 针对合作多次的客户,可以选择适当的礼物表达感谢。礼物的选择要控制在公司可承受范围内,并确保客户可以收到。

4. 对于已经成交的客户,要做好物流跟踪,避免出现货物无人签收的情况。

5. 尽量让客户过一个快乐满意的节日,同时也要提醒注意防疫。

圣诞邮件要怎么写？

邮件内容是展示给客户最直接的方式,需要运用技巧来吸引客户的注意。以下是4种不同情况下的邮件范例:

1. 针对新客户:

> Dear XXX,

> We know each other for 3 months, you are very professional, which impress me a lot.

> Thank you for your trust, we will give you best support in the next year.

> May your Christmas be full of love, laughter, and goodwill. And may the new year bring peace and joy!

> Have a Merry Christmas.

2. 针对合作多年的老客户:

> Dear XXX,

> We know each other on May 5th in the year 2015, and until now it's 5 years and 7 months, time flies!

> I still keep all the photoes we have, attached are all our beutiful memory.

> We are lucky that god bring you to us, and you bring us a lot of inspiration not only on product development, but also on customer-service, we are very grateful and impressed a lot. Next year we will continue to give you our best support.

> Please pass my best regargds to xx and xx, (回忆与客户之间一些难忘的点滴瞬间)

> May your Christmas be full of love, laughter, and goodwill. And may the new year bring peace and joy!

> Merry Christmas \u0026 Happy New Year!

3. 针对意向客户催单:

> Dear XXX,

> Hope everything is going well.

> As you know the Christmas season will get busy with factories and then we have CNY, so let's move fast.

> If you have any order arrangement, whether it is now or after the holiday, we hope you can communicate with us as soon as possible. Because the orders during the holiday will be piled up after the holiday, in order to smooth your order, please contact us as soon as possible to arrange.

> Thank you.

4. 针对圣诞促销:

> Dear XXX,

> First of all, I wish you a merry Christmas!

> We would like to announce that we will be having a Christmas Clearance Sale. We will be offering up to 30% discount on all the items of the attached list starting from [开始日期] to [结束日期].It's on a first come first serve basis.

> Feel free to reach out if you get interested.

> Best regards！

圣诞礼物建议

圣诞送礼很容易给对方留下良好的印象,获得客户的好感!礼物选择既要实惠,又要轻便,还要有特色:

1. 中国传统小礼物,如茶器、绣品、丝巾等。

2. 了解客户家庭情况,比如有孩子的客户可送玩具或公主裙。

3. 对女性客户可以送小饰品,如发夹、发饰等。

送礼的时候需要注意以下几点:

① 对于一个团队,礼物要一视同仁,不能只送给其中一个人。

② 如果有老板,礼物要区别对待,不能和下属一样。

③ 可以考虑同时送给客户的爱人或亲人。

④ 可以根据客户的爱好选择相关的礼物。

⑤ 要充分了解礼物的来源、文化、意义等。

⑥ 最好在礼物上留下自己的名字或Logo。

最后附上主要国家的圣诞节放假安排:

欧洲国家:大多数国家在12月24日到1月5日左右放假。

• 美洲国家:大多数国家在12月22日到1月5日左右放假。

• 亚非国家:放假时间比较分散,有的国家放假时间较长,有的较短。

• 大洋洲国家:澳大利亚和新西兰的圣诞假期一般从12月中旬延续到次年2月初。