作为亚马逊卖家,获得买家的正面评价是非常重要的。正面评价越多,卖家评级越高,也能更容易获得"buy box",从而提高销量。本文将为您提供一些有效的亚马逊索评模板,帮助您在不违反亚马逊政策的情况下获得更多评价。

如何在亚马逊上索要反馈？

据亚马逊称,以下是获得反馈的认可方法:

1. 以"Feedback Request"为标题直接联系买家;

2. 在包装插页上留下索要评价的请求。

亚马逊提供以下示例文本供参考:

"Thank you for purchasing our products on Amazon.com. We strive to offer you the best value and service possible. Please take a moment to rate us as a seller on the Amazon.com website."

但这样的索评请求没有多大吸引力。请记住,客户是人,因此如果文本更贴近真人的口吻,你就能获得更多、更好的反馈。

索要反馈的模板

1. 亚马逊订单确认模板

这是你确认订单可交付后发送的第一封电子邮件。通常,在客户收到产品前几天。

Hi （买家名）

Thank you for your purchasing (product name产品名) from (Brand Name品牌名). Your order should be with you shortly.

We went to great lengths to ensure your product name was made from the finest materials. I hope you'll enjoy it!

I've put together this video that shows you how to use (product name产品名) and X different uses so you get the most out of your (product name产品名).

If you have any questions or experience difficulties while using your (product name产品名), please get in touch and we'll resolve it as quickly as possible.

You can reach us by replying to this email or (insert contact link插入联系链接)

Regards

Name of Head of Customer Support客服名

2. 亚马逊收货确认模板

客户收到订单之后,是你与他们进行确认的好时机。提醒亚马逊买家反馈对你的业务有多重要,并提供一个链接以使他们留下评论。

Hi (Buyer's First Name买家名)

Thank you for your order of (product name产品名). How are you enjoying your (product name产品名) so far? Hopefully, without any issues.

The Amazon community relies on people like you for feedback on (product name产品名) so potential customers have more information when making a buying decision. Two minutes of your time and a few words goes a long way.

You can leave a product review here (insert review link插入留评链接).

Don't forget to let us know if there's anything wrong with your order, and we'll fix it immediately.

Regards

(Head of Customer Support Name客服名)

3. 解释留评的原因

一些买家不会留下评论,因为他们担心这会花费太多时间或精力。向他们解释留反馈的过程不需要花多少时间,可能会促使他们单击"review"按钮。

Thank you so much for your recent order. To leave us positive feedback head to Your Orders and select Leave Seller Feedback. We greatly appreciate your time!

真诚的个性化电子邮件可以帮你从亚马逊买家那里获得积极的反馈。

Hi XXX,

Thank you very much for your recent order. I hope you are enjoying your copy of XXXX. If you have a moment, I would greatly appreciate your feedback on whether or not the book arrived on time and as you expected it.

Feedback helps me to be a better seller and lets other customers know what to expect from me. It also gives me a chance to address any unexpected issues that might come up during the warehousing and shipping process. Thanks again.

Warm regards,XXX