标题: 10个外贸邮件中极具杀伤力的句子，慎用！

简介: 做外贸都知道邮件是我们跟客户沟通的重要方式之一,但发了邮件客户就突然不回了,为什么?很有可能是不经意间用了不合适的句子!今天我们分享10个外贸邮件里极具杀伤力的句子,让你的邮件效果大打折扣。

NO.01

Hi, my name is and I work at …

如果邮件一开始的时候就这么写,说明你发之前没有背调客户。有研究表明,这样的开发信效果非常差。因为客户并不关心你是谁,你在哪里工作,他们只关心你能给他们带来什么价值。

但如果这句话出现在邮件的第二段或第三段,在有了铺垫的情况下,效果就好多了。比如:

Hi John,

I saw your post on LinkedIn about the challenges of finding reliable suppliers in China. I can totally relate to that, as I have been working in the sourcing industry for over 10 years.

My name is Alice and I work at Trade Manager, a leading platform that connects buyers and suppliers worldwide. We have helped thousands of buyers like you find quality products and services at competitive prices.

NO.02

Whenever you have a second, let me know.

在邮件结尾加入一个call to action,是提高邮件回复率的最佳方式。但用这个说法,客户不理解你到底希望他们做什么。你是想让他们回复你吗?还是想让他们给你打电话?还是想让他们预约一个时间?

这样的模糊表达会让客户感觉没有紧迫性和方向性,也会让你失去控制沟通进度的机会。所以,你要明确地告诉客户你想要他们做什么,并且给出一个具体的时间或者方式。比如:

Are you available for a 15-minute chat next week? If so, please reply with your preferred time slot and I will send you a calendar invite.

NO.03

This is the perfect product for your company.

除非你知道客户采购的标准,否则这句话不止无法让客户信任,反而可能产生反感。因为客户可能会觉得你在夸大其词,或者在强行推销自己的产品。而且,这句话也没有说明你的产品为什么是完美的。

所以,你要避免使用这样的绝对性和主观性的词语,而要用一些具体和客观的数据或者证据来证明你的产品的优势和适合性。比如:

Our product has been proven to reduce costs by 30%, increase efficiency by 50%, and improve customer satisfaction by 80%. Here are some testimonials from our happy customers who have similar needs as yours.