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跨境电商圈的小伙伴们都知道,在电商行业中,一张优质的产品图片可以极大地提升销量和吸引力。因此,掌握电商产品拍摄的技巧非常重要。本文将为您介绍电商图片拍摄的核心思路和技巧,让您能够运用手机轻松拍摄出优质的商品照片。
在电商中,图片无疑是最重要的一环。无论是2013年开始做淘宝,还是2023年加入Temu,卖家们都应该意识到,网上购物就是在购买图片。选择合适的图片可能会遇到一些困难,比如来源于1688、淘宝、拼多多的图片容易被买家识破,自拍的图片效果也可能不太理想。因此,掌握产品拍摄技巧是非常必要的。
拍摄产品的关键在于掌握好光线。光源、光位和光线质感是影响产品拍摄效果的三大因素。
首先要确定合理的光源。对于预算较低的卖家,推荐使用自然光,因为它质感非常好且是免费的。如果需要长期拍摄或大批量产品,可以考虑购入摄影灯。一般一盏60瓦或150瓦左右的led常亮灯就可以拍出不错的效果。预算充足的话,可以购买两盏灯,一个作为主光,一个作为辅光。
光位的选择也很关键。拍摄产品时,将主光源打在产品的左前侧或右前侧,这样能营造出较好的层次感。如果只有一盏灯,可以使用反光板对产品的暗面进行补光。
除了光源和光位,光线质感也很重要。硬光能营造出强烈的明暗对比和锐利感,适合拍摄一些偏硬质感的产品;而软光则给人温和无害的感觉,适合拍摄天然有机类产品。我们需要根据产品特性选择合适的光线质感。
场景搭建的重点在于颜色和道具搭配。
色彩搭配可以选择同色系、邻近色、对比色等。同色系和邻近色给人温和的感觉,适合拍摄天然有机类产品;对比色则更有视觉冲击力,适合拍摄个性鲜明的商品。
道具搭配要与产品特性和使用场景相关。比如拍摄中式茶叶,可以搭配粗陶茶杯、茶壶等相关道具。道具数量不宜过多,并可以运用构图法则进行合理摆放。
总之,电商产品拍摄需要结合产品特性,合理运用光线和场景搭配等技巧,才能拍摄出吸引人的优质图片。相信经过一定的实践和积累,您一定能掌握电商产品拍摄的诀窍。
It is well known among cross-border e-commerce players that in the e-commerce industry, a high-quality product image can greatly increase sales and attractiveness. Therefore, mastering the techniques of e-commerce product photography is very important. This article will introduce the core concepts and techniques of e-commerce image shooting, allowing you to easily shoot high-quality product photos with your mobile phone.
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In e-commerce, images are undoubtedly the most important element. Whether you started with Taobao in 2013 or joined Temu in 2023, sellers should be aware that online shopping is all about purchasing images. Choosing the right images may encounter some difficulties, such as images from 1688, Taobao, and Pinduoduo being easily identified by buyers, and self-shot images may not have the best effect. Therefore, it is very necessary to master the product shooting techniques.
The key to shooting products lies in mastering the lighting well. Light source, light position, and light quality are the three major factors affecting the product shooting effect.
First, you need to determine a reasonable light source. For sellers with a lower budget, it is recommended to use natural light, as it has a very good texture and is free. If you need to shoot for a long-term or in large quantities, you can consider purchasing photography lights. Generally, a 60W or 150W LED continuous light can produce good results. For those with a higher budget, you can buy two lights, one as the main light and the other as the fill light.
The choice of light position is also critical. When shooting products, place the main light source on the left or right front side of the product, which can create a better sense of layering. If you only have one light, you can use a reflector to fill the dark side of the product.
In addition to the light source and position, the light quality is also important. Hard light can create a strong contrast of light and shadow and a sharp feel, which is suitable for shooting products with a relatively hard texture; while soft light gives a gentle and harmless feeling, which is suitable for shooting natural and organic products. We need to choose the appropriate light quality according to the product characteristics.
The focus of scene setting is on color and prop matching.
Color matching can choose from monochromatic, adjacent, and complementary colors. Monochromatic and adjacent colors give a warm feeling, which is suitable for shooting natural and organic products; while complementary colors have more visual impact, which is suitable for shooting products with distinct personalities.
The props matching should be related to the product features and usage scenarios. For example, when shooting Chinese tea, you can match rough ceramic teacups, teapots, and other related props. The number of props should not be too many, and you can use composition rules for reasonable placement.
In summary, e-commerce product photography requires combining product characteristics, and reasonably using lighting and scene matching techniques to shoot attractive high-quality images. I believe that with certain practice and accumulation, you will surely master the tricks of e-commerce product photography.
