在开发信营销中，主题行可能是最重要的部分,因为它决定了收件人是否会打开并阅读您的邮件。为了获得最佳的第一印象,以下是销售人员在创建最佳开发信主题行时的8个重要提示。

1. 保持真实：您的主题行应该听起来像是在与朋友或同事交谈,而不是试图快速推动销售。

正面示例: "Hey! Our [product/service] has your name all over it"

反面示例: "What's up, homie? Check out our [product/service]"

2. 保持简短：主题行应该尽可能简短,因为许多人在智能手机上查看邮件。4字或更少的主题行通常表现最佳。

正面示例: "CRM with predictive dialer"

反面示例: "Wasting too much time manually calling your sales leads? We've all been there! Our CRM with a built-in predictive dialer will help you!"

3. 保持个性化：个性化主题行远比发送给列表中每个人的"通用型开发信"更有效。

正面示例: "How happy are you with [company Name]'s project management tool?"

反面示例: "We can offer you [product/service]"

4. 保持相关性：确保主题行与收件人的需求和你的产品/服务相关。

正面示例: "Declining email deliverability rates with your current marketing automation solution"

反面示例: "This could be a game changer for your marketing efforts!"

5. 保持真实：尝试建立真正的连接,而不是尽快完成销售。

正面示例: "It was nice seeing you at [event you both attended], [name]!"

反面示例: "Let's get down to business. Are you interested in [product/service] or not?"

6. 保持随意(但不要太随意)：更随意的东西可能更具吸引力,但也不能太过随意。

正面示例: "Can we chat about [their company/your products/services/etc.]?"

反面示例: "What's up, [name]? Hit me up if you're interested in [product/service]"

7. 提一个问题：问题可以引起人们的兴趣并鼓励某人打开邮件。

正面示例: "What does [department] need at [their company]?"

反面示例: "This is what you need: our [product/service]"

8. 信守诺言：确保您的邮件正文符合您在主题行中的描述或承诺,不要做出虚假承诺。

无论您如何设计主题行,请记住要关注整体漏斗营销,而不仅仅是点击率。