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作为外贸业务员,获得客户的询盘是非常重要的工作。但在回复询盘的过程中,常常会遇到两个典型的问题:
1. 询盘数量多且质量参差不齐,如何快速回复?
2. 询盘回复后没有后续反馈,如何提高客户回复率?
本文将重点探讨如何解决这两个问题,并分享两个高效的邮件模板。
首先,我们需要区分两种不同类型的询盘:
1. 需求不明确的询盘
2. 需求明确的询盘
下面分别介绍如何应对这两种情况:
这种询盘往往是"模板式"的,包括三个段落:
1. 我对你的某个产品感兴趣
2. 我想要更多的细节
3. 我希望你的回复
产生这种询盘的原因有两种:
1. 机器生成的虚假询盘
2. 买家懒得打字,直接点击了询盘发送按钮
对于这种需求不明确的询盘,可以通过分析买家近90天的站内行为来猜测他的需求。如果仍然无法判断,可以采用引导式的回复模板,以期获取更多有价值的信息。
回复模板示例:
Dear ××
This is Tom from ××× Co., Ltd. Nice to see you on the Alibaba platform.
We are a factory specializing in manufacturing and selling ××× products for more than 20 years. Our main products are ×××，×××, etc. For more details about our company, please check the attachment
This product you inquired about is very popular in your country, and its technical details are as follows:
1.
2.
3.
Can you introduce your company and main product in detail? This will facilitate us to provide you with a more comprehensive and professional solution.
If you have any questions, you are welcome to contact me in time.
Best Regards,
Tom
这种询盘通常包含了客户的具体需求,如产品数量、交货时间、付款条件等。我们需要仔细阅读和分析,全面了解客户的需求,并给出针对性的回复。
回复模板示例:
Dear ××
This is Tom from ××× Co., Ltd. Nice to see you on the Alibaba platform.
We are a factory specializing in manufacturing and selling ××× products for more than 20 years. Our main products are ×××，×××, etc. For more details about our company, please check the attachment
I looked at your company's website www.xxxxx.com and it is very beautiful. I learned that you mainly sell security products such as alarms, which is very consistent with our business. I believe we will have a deep cooperation.
Regarding the question you mentioned, the reply is as follows:
1. Warranty period:
2. Delivery period:
3. Payment method:
4. Sample:
The following are suggestions for the next step:
You can take a sample to test the quality first, then start the order.If you agree, I will send you a detailed quotation in the next email.
Waiting for your reply.
Best Regards,
Tom
总之,不管是需求不明确还是需求明确的询盘,我们都要用心分析客户的需求,给出专业、周到的回复,并引导客户采取下一步行动,从而提高询盘回复率。希望以上两个模板对您有所帮助!
