如果您在亚马逊英国站进行广告投放时遭遇了被收取20%VAT费用的问题,那么本文将为您提供一个有效的解决方案。自2018年10月开始,亚马逊对所有卖家的PPC广告费开始征收20%的增值税,这给许多卖家带来了不小的负担。不过,根据英国税局的规定,海外卖家虽然持有英国VAT,但如果公司并非英国/欧盟公司,亚马逊是没有权利向海外卖家收取该项服务费用的VAT的。因此,卖家可以通过以下步骤成功追回这部分费用。

第一步:准备发票资料

从税务文件库中找到"Product Ads VAT Invoice",下载自2018年10月开始的所有发票,因为这个政策从那时候开始实施。发票中标注的就是可以退回的20%VAT。

第二步:开英文客户服务单

在亚马逊客户服务中心,选择"VAT tax fees相关"选项,并选择"Request a VAT Refund of Amazon fees"子选项,切换到英文界面开具客户服务单。可参考以下模板:

"VAT ID number: GB444444444

From October 7, 2018 to March 1, 2020, we were not only charged for advertising fees, but also charged an additional 20% VAT.

But this VAT cannot be deducted.

And we have learned that the UK Revenue Agency has made it clear that although overseas sellers hold UK VATs, companies that are not UK / EU companies should not charge VATs for service fees from overseas sellers.

Here are the invoice and fees we have calculated for advertising VAT, totaling ￡4444.44，These fees should be refunded to us. Please investigate:

If you need other information, please reply to us, we will try our best to cooperate with you and provide corresponding information.

Thank you very much for your help (We are not good at English, please reply to the email, thank you)."

第三步:持续催促

可以每1-2周给客户服务发一次邮件,督促进度,并附上最新发票。关键要写明总计金额,让他们清楚应该退回的费用数额。可以适当在邮件中强调这对公司资金链的影响,以增加成功率。

第四步:防范账号审核

值得注意的是,在即将拿到退款的几周内,亚马逊可能会对您的账号进行各种审核,比如KYC等。这种情况下,建议您提前准备好公司章程、受益人/法人身份证明、水电账单等证明文件,以应对可能发生的账号审核。

总的来说,只要您坚持追讨,并且提供充分的证据,相信您一定能成功追回这20%的广告费VAT。祝您好运!