在外贸行业中,收到客户询盘后,能否快速有效地与客户进行良好沟通,是决定成交与否的关键。许多外贸从业者在撰写开发信或回复客户邮件时,存在内容千篇一律、缺乏针对性等问题,导致反馈效果不佳。本文将为您分享一些技巧,帮助您提升邮件撰写水平,提高开发客户的成功率。

外贸邮件的5个必备部分

1. 邮件主题：简短有意义,能突出邮件主要内容和重要性。

2. 开头：选用恰当的称谓和礼貌用语。

3. 正文：简洁明了地阐述关键信息,必要时附加详细说明文件。

4. 结尾：添加适当的问候语或节日祝福语。

5. 签名档：包含姓名、职位、公司信息、联系方式等。

优化邮件标题的9个技巧

1. 使用公司名称吸引注意力。

2. 站在客户角度考虑,而非纯营销。

3. 传达信息而非单纯推销产品。

4. 巧用截止日期或紧急标识。

5. 避免对同一客户重复使用相同标题。

6. 使用客户熟悉的产品关键词。

7. 强调邮件的重要性。

8. 体现与客户的历史互动。

9. 概括邮件核心内容。

3个实例分享

中东客户开发信

Dear XXX,

BEFORE READING MY EMAIL, PLS BE SURE THAT AM REALLY HOPE WE CAN BE FRIENDS EVEN WE DONOT HAVE ANY BUSINES. We ABC Silicone 10years Professional with Middle EAST Market, We Have served many of biggest company around the world such as A公司, B公司, C公司 etc.and we are top in condensation and addition cured silicone filed.

We trust you will like our quality and our service. We can offer you very perfect price with very nice quality. And also we can sign contract with you to be more safe. And we can full refund money back to you if there is any quality problem. We trust that with us your money will be in safe and your business will be in safe. As quality is our culture , so hope you give us a chance to serve you and we believe that you will be happy with us. I send you some of our best seller data sheet . Pls check it as follows------

Contact me if you need any help in China, and pls remember am really hope we can be good friends even your don't do business with us, pls remember this is Joy.

Tks\u0026B.R

Joy

失联客户跟进邮件

Dear Thomas,

Tks a lot for kindly to check my email. i think you must too busy to reply me or do you still have something into consideration.

1. if the MOQ problem

we can support you 100kgs as the first cooperation to try the market

2. If the shipping cost of the sample

A. you can just transfer us some deposit, we'll return it to you when you confirm the order.

• B. in order to show our sincerity,, we can bear half of it and you afford the balance, how's your idea?

3. If the price

You can test our sample at first, after getting the good feedback, shall we discuss price again basic on it's real values?

4. If the payment terms

We can support you 50% T/T in advance, balance against the B/L at sight.

Also L/C will be also acceptable

Or do you still have any other worries, pls be frankly let me know so that we could know how to help you.

Tks\u0026B.R

Joy

谈判进入僵局时

Dear Stefan,

Good Morning!

This is Joy, Ms Jesse's manager from ABC Silicone Co.,Ltd.

Thanks very much for your kind support to our company and our work!

We feel greatly honored to have the chance to offer you service on RTV-2 Silicone Rubber Material.

Thanks for your good news on the sample test. Nothing is much more important than the pratical values that our products can bring your market. Right?

Regarding to the Quotation Record Jesse discussed with you on last week---

EXW 20.18xx$/kg basic on your qty=3tons

To be frank, Jesse already did her best to support you. since the 3rd plenary session of the 18th of Chinese CCP just finished, and there are a very important new policy for us. In order to keep Chinese silicone supply of essential.Government will restrict silicone and it's export amount from next Year. so all the export tax rebating of silicone will be canceled, thus, all the price of silicone raw material will go up on Jan of 2014. in order to survive, we also have no choice to adjust the price from 1st of Jan, 2014. and i think you can find a large scale suppliers relative silicone filed increasing his price under this policy forced, pls kindly noted.

We know your big holiday Xmas is at hand, so, time is urgently for both of us to confirm this order. Here, as a sales manager, i don't want to discuss more abt this price with you. EXW 19.98usd/kg is the bottom price I can give you directly If you can order before 23rd December.

Pls post your idea, tks in advance!